New Podcast: A Discussion of ‘Contagious: Why Things Catch On’ by Jonah Berger

contagious_why_things_catch_on_by_jonah_berger_front_cover_dustjacketOn this episode Cristina and I discuss the new book by Jonah Berger called Contagious: Why Things Catch On

Topic of discussion: An introduction to the STEPPS of contagiousness: social currency; triggers; emotion; public; practical value; and stories.

To listen to the podcast click on the link below and press ‘play’:

The Podcast

*The podcast is also available for download at iTunes and at

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