About

*This page contains information about the website and how it works. For information about purchasing articles and subscriptions please consult the Purchasing Info page on the Main Menu, or through this link: Purchasing Info

This web site consists of bi-weekly executive summaries and podcasts designed to keep you up to date on the best ideas in the world of new non-fiction books:

Every second week I choose what I consider to be the most interesting and/or important popular non-fiction book to be released during that 2 week period. I then read and study the book, and write an article wherein I summarize the main argument of the book and offer up some of the juicier details and anecdotes to be found therein.

When it comes to the books that I choose, I tend to lean towards science-based books that feature some attempt to make sense of ourselves and the world around us (books that live at the intersection of science and the humanities). The books that I choose are mostly top sellers, though I am willing to cover a more unsung title, if I feel that this is truly warranted. Topics that I am willing to tackle include the following: psychology & human behavior, economics & politics, technology & futurism, physics & cosmology, education & parenting, evolution & genetics, history & cultural commentary (By the way, I do take suggestions, so if you happen to come across a brand new book [or one that is soon to be released] along these lines that you would like to see summarized, drop me a line and I’ll see what I can do).

Each article is meant to capture a distillation of the book’s main argument (to deliver the book in-a-nutshell, as it were). While I cannot hope to match the breadth of explanation and depth of details in the book itself, I do aim to gain in simplicity and concision (indeed most of the articles are roughly 15 to 20 pages in length, and represent approximately 5% to 7% of the total length of the book). My chief purpose is to provide the reader with a very good understanding of the thesis of the book, as well as the most important and interesting details in support of this thesis.

*For a more in depth profile of the site (and an interview with yours truly) visit: http://getheroik.com/books-in-brief-read-smart-not-hard/

About the Podcast:

After writing each article, I then record the podcast, which consists in me explaining and discussing the book with my co-host Cristina. The podcasts do not contain as much information as is found in the articles, but they are designed to have a less formal, and more conversational feel.

About the Author:

My educational background includes an Honours Bachelor’s degree in philosophy from McGill University, a Master’s degree in political science from the University of Alberta, and a Bachelor’s degree in education from the University of Toronto. I live in Toronto, Canada.

 

About the Podcast Co-host:

By day Cristina Gardeazabal is an account executive at a downtown Toronto advertising agency, by night she is drawing/writing her own comic about a secret society of women trying to take over the world in 17th century England.

She graduated from the Ontario College of Art and Design with a BA in Design. Her field of study was advertising but she is a self-taught painter and illustrator. She intermittently shows off her creative skills around Toronto in group shows.

To see her work visit: guerillamilkshake.com

90 thoughts on “About

  1. Aaron – it would be great if you could write a summary on “Influence – The Psychology of Persuasion” Thanks,

    Sidd

    • Hi Sidd. Thanks for the suggestion. I do indeed take recommendations, and I checked out this book on amazon.com and it is certainly the kind of book that I would consider reviewing. The only thing is that I’m fairly strict on covering only very new new books. For instance, I most often limit myself to choosing books that have been released in the prior two weeks. This is when the book is hottest and the market for a summary the biggest. This is not ideal, I know, as there is not necessarily a correlation between newness and goodness, but it is a limitation that I do feel the need to work within.

      I’ll tell you what, if you happen to come across a new book with a similar theme to this one (good topics tend to get re-done), let me know and I’ll be sure to consider it. In the meantime, I hope some of the other titles that I choose will be of interest to you.

      Cheers,
      Aaron

      • Hello Aaron, I am suggesting my own book, LOVE LYRICS: THE MUSICAL MARITAL MANUAL, even though it’s a marriage self-help book among so many others. You might be interested in my very different format which is unique and breaks the mold of “My List of X Things to Do to X Your Marriage” formula. Mine is written in song lyric/rhyming light verse form, the idea being that humans can accept, absorb, retain, and, I hope, apply new learning more readily when it comes in an emotional, artistic, fun, funny, musical, metaphorical, and storytelling approach. Lots of the content is also non-standard, like the sexiness of apologizing or sharing chores or co-parenting. The central message is that kindness, commitment, and a deep understanding of each other’s childhood (family of origin) legacy make for a healthy and sustainable marriage. Poetry is an ancient, albeit now neglected, means of educating; but, I can still recall phone numbers on radio jingles I heard as a child. Don Wendorf, Psy.D., LMFT

      • Hi Don. Thanks for you suggestion. I checked out your book at Amazon.com, and it looks interesting. However, I’m afraid the book is just a little too obscure for my purposes here. I wish you well in your retirement and in caring for your family.

        Sincerely,
        Aaron

  2. Hello Aaron.
    I’m interestd in using excerpts from you blog in my training programs to illustate principles of the books you summarize. What requirements do you have for such usage?
    Thank you.
    Less Osborne

    • Hi Less. Thanks for the note. Just a few requirements here, all very simple and straightforward. First, I ask that you cite the web address in the material that you use (newbooksinbrief.com). Second, I ask that you cite the name of the book, the author’s name and the publishing company (all available at the top of each of my articles below the book cover icon). Finally, please ensure that all quotation marks are kept intact, as these are the exact words of the author. That’s it. By the way, just out of curiosity, what’s the training program that you run?

      Cheers,
      Aaron,
      The Book Reporter

  3. What a great site!!! I just discovered it today – it was mentioned in an Amazon review of “Abundance”. So many of the books you have reviewed are sitting on my bookshelf waiting to be read. Can’t wait to read your summaries and figure out which book to tackle first. Thanks!!

    Amanda

    • Thanks for the kind words Amanda. I’m glad you like the site. I do aim to make the summaries comprehensive enough to give you a very good understanding of the main argument of each book, but I’m more than pleased if this whets your appetite to go on and read the book in full. If you do happen to do this, please let us know how the experience of reading the book compares with the summary. Oh, and by the way, you may wish to check out the podcasts, as they are intended to give an impression of what each book is about in an even briefer format, and in a more conversational way.

      Cheers,
      Aaron

  4. I recently read Peter Schiff’s book, and found your podcast. I found the comparison of Krugman vs Schiff very interesting, the same values as Keynes vs. Smith. However, you omitted what I think was crucial information in your podcast regarding the debt. While our government is at 17 Trillion in debt, and Krugman swears that doesn’t matter :) you omitted the information about the states’ debts, the personal debt (mortgages and credit cards) along w/ the school loan debt. I think it’s very important to understand the immense amount of debt we Americans are in, as well as our country’s obligations.
    I looking forward to hearing your other podcasts, thanks!

    • Thanks Julie. As for my omission, I agree that the point of personal debt is an important one. In hindsight, I agree with you that I probably should have included a discussion of it in the podcast. My only excuse for having left it out is that I try to keep these discussions as bare bones as possible, in order to keep them to a reasonable time length. My articles do include quite a bit more information than the podcasts, and I do include a mention of the issue in question in my articles on both books. In general, then, if you wish to delve deeper into the topics discussed in the podcasts, you may wish to check out the articles. Having said that, I’m really glad you did find some value in the podcast, and do hope you come back for more. I just released a new one this evening, in fact, and plan to publish a new one every second week from here on in. Thanks again for your thoughtful comment.

      Cheers,
      Aaron

      • Thanks for the note Aaron! I do understand the time constraints you may have, it was just the key part of the book that baffled my brain. Everyone talks about the national debt, but no one seems to understand the depth of debt we as Americans are in. I am very grateful to have found your podcasts and intend to be a follower! Thanks for the intelligent conversations. Julie

  5. Hi,

    Recently I found your blog and had a feeling as if found a treasure trove. Would you be writing a brief of – In Digital War, Patents Are The Weapon Of Choice?

    Thanks,
    Ruchi

    • Hi Ruchi. I’m happy you’re enjoying the site. As far as I can tell, the title you mentioned still exists only as an article by Charles Duhigg. It’s one of a series of articles Duhigg has been writing for the New York Times on the ieconomy. I listened to an interview with Duhigg recently on NPR’s Fresh Air and it’s certainly a very interesting topic. I have a feeling that Duhigg will eventually compile his research on the ieconomy into a book, in which case I would certainly be interested in covering it (as you may know, I summarized his most recent book ‘The Power of Habit: Why We Do What We Do in Life and Business’ and it’s been one of my most popular articles).

      Cheers,
      Aaron

  6. Hi Aaron. Very helpful blog. May I please pitch you on my book “Which One Am I?” It is a hybrid memoir about my husband Darrell’s life growing up with Dissociative Identity Disorder (DID) which is to say he has multiple personalities. It is designed to be an adjunct text and as such we trace the history of DID research and how these changes have been portrayed in the media over time. Of course we also get into the workings of the brain as it applies to DID. If this sounds ilke something up your alley, tell me how to proceed. http://www.WhichOneAmI.net

    • Hi Tom. I checked out your husband’s book on Amazon.com and it looks very interesting. Also, I’m honored that you would offer the book up for my interpretation. However, I’m afraid the book is just a little beyond what I am able to cover here on the website. The reason for this is that the book contains an important personal element, that I would simply be unable to do justice to. In other words, I think this book resists impersonal translation, and would be much better read in the original. I wish you and your husband luck in promoting and selling the book, and continued good fortune in your efforts to manage and rise above your husband’s difficult condition.

      Sincerely,
      Aaron

  7. Aaron, thank you! I very much appreciate the work you do – it is not possible for me to read all of the books I would like to read and still keep up with my responsibilities. What a joy to stumble across this very helpful resource to identify the books I would like to read in full and to have learn about those topics that don’t rise to the top of my list. You do excellent work in what is a very tricky proposition – choosing what to report on and what to leave out. Well done!

    • Thanks Mariana, I appreciate the accolades. I’m glad you like the website, and are benefiting from the articles. I do often fret over just what to include and what to leave out, so I’m happy that you appreciate my efforts.

      Cheers,
      Aaron

  8. Your site is so helpful to me. I want to stay in touch with the latest books….but sometimes don’t have the time….THANK YOU

    • Thanks Richard. I checked out ‘Why the West Rules… For Now’ on Amazon.com and it’s exactly the kind of book that I would be willing to cover here on the site. The only thing is that the book is a couple of years old now, which is somewhat out of my range. I’m trying to limit myself to just brand, brand new books. Having said that, if you happen to come across a new book that you’d like to see covered, let me know and I’ll certainly see what I can do.

      Cheers,
      Aaron

  9. This is an amazing blog. Thank you so much for doing this. As an educator in the field of psychology, I have wanted (needed) this type of resource for a long time. The particular book selection you have curated is frankly, uncanny for my particular tastes and needs. Thank you again. I will be a frequent user, and I will definitely send traffic (students, friends etc.) your way.

    Warm regards,

    Morgan

  10. If you’re taking requests, The Information: A History, a Theory, a Flood by James Gliek is great read and, in my opinion, an excellent candidate for you sight. I’d rank it as one of 2012s best (non fiction, science) releases and I’d say it is pretty relevant to your other titles.

    • You’re right, this is an excellent book for the site. I remember when the book first came out, and I seriously considered covering it. However, it was just beaten out by ‘The Power of Habit,’ which I simply had to cover, given how enormously popular it was (and it’s also a very good book). If you come across any new books you’d really like to see covered, though, be sure to send them along, and I’ll certainly see what I can do.

      Cheers,
      Aaron

  11. Aaron,

    I’m in absolute love with your site. I stumbled across it when reading your Amazon forum comment for the book “The Power of Habit”. My question, a bit different than what is usually asked on your site, is advice on how to become a better writer. I too would like to read, study, and then write about books that I’ve read in order to internalize them and to practice communicating clearly. I’m curious if you could “teach” or break down how you go about summarizing these books and writing such a clear analysis. My 2013 project is to really work on communicating well. I’m 28 years old and eager to improve on my writing. I’d love to hear your advice.

    Happy Holidays,
    James

    • Hi James. Thanks for the note. I’m glad you’re liking the site. When I started out, I really had the same goal as you: I just wanted to be able to retain what I was reading better, and to be able to explain it in a coherent way. I found that writing a summary of what I read was a good way to do this. I can give you a few general tips here, but I’m sure you’ll find that you’ll want to tailor it to how you operate (plus, these tips will be useless without practice, practice, practice).

      Here’s what I can tell you about what I do: First, I highlight the text and take notes as I read. I find that highlighting and taking notes requires a lot more critical thinking, since I’m not only reading, but have to be thinking about what exactly is important enough to highlight, or take note of (plus, I’ve then got a whole bunch of notes I can refer to later). This is harder than just plain reading, but I find that it leads to much better understanding.

      When it comes to planning, I start by way of identifying the main argument of the book. I then think about the important details (and only the most important ones) that need to be outlined in order to make the argument coherent. Then I think about how to organize all the details. I’m aiming for logical flow here. Every idea should naturally lead into the next (and I try to make this explicit in my writing through transition sentences), and I find it’s best to start with the basics. This often requires that I change the ordering from that found in the book. I try to tailor my writing to a bright person that knows nothing about the subject, but is curious: what does this person NEED to know at every step in order that they can most easily follow the argument (this is painstaking, but essential).

      When it comes to the actual writing, there’s not much I can say here: it’s going to be different for everyone. I just start with an idea, jot out the first sentence that comes to mind, and refine, refine, refine. Hope that helps. Good luck with your endeavor, and let me know how it goes.

      Cheers,
      Aaron

  12. Aaron,
    It’s an amazing blog that I subscribed the posts at once when I finished the excellent summary of ‘How to create a mind’! I’m a neuroscience lover from China, eager to read the fresh books on brains but restricted by the time and English reading skill. You are a sophisticated reader and could you share reading skills with us ? I’m curious about how long does it take for you to finish a book and your reading steps.

    Happy new year!
    Tong

    • Hi Tong. Thanks for the compliments. Happy New Year to you too!! For the website, I dedicate 1 week to read a book, and 1 week to write about it. As for how I read, really the only thing that I do that is out of the ordinary is that I make sure I highlight the text and take detailed notes as I read. I’ve included some info on how I write in a reply that I made just above this one. Hope that helps.

      Cheers,
      Aaron

  13. Aaron,

    I just discovered your blog moments ago and can barely tear myself away to go to work. I will be back frequently. What you provide is so valuable to anyone with a time-consuming career, but broad intellectual interests. I am an attorney, and I work for a nonprofit organization dedicated to eliminating gender barriers, particularly those with economic consequences. We also focus our energies on identifying the root causes of gender inequality, such as cognitive biases (aka implicit/hidden/unconscious bias) Given this focus, we need to stay current on the latest research in psychology and cognitive science. We are particular fans, for example, of Cordelia Fine’s recent book, Delusions of Gender, which was shortlisted for several literary awards in 2010 and 2011. If she publishes anything new, I’d love to see you cover it.

    • Hi Lisa. Thanks for the comment. I’m glad the site has caught your eye. It’s intended for people just like you!!

      I’m certainly a believer in the equality of the sexes, and that women should be given the same opportunities as men. As for your book suggestion, when it comes to the nature/nurture question, I will generally only cover books that present a thoroughly interactionist approach (whereby both genetics and environment are recognized as having a shared role in shaping behavior). This is simply because when I have reviewed the science here, this is the only reasonable conclusion that I believe can be drawn. Just glancing at Fine’s book on Amazon, it seems to me she may be leaning very heavily on the nurture side of things. Still, though, if you do come across a new book you’d really like to see covered, shoot me a note and I’ll certainly see what I can do.

      Cheers,
      Aaron

  14. Hi Aaron,

    Really appreciate the goldmine you’re creating here, helping to light a way through the many books that are part of the “contemporary conversation.”

    My recently published book “Cybernetic Revelation: Deconstructing Artificial Intelligence” is most likely not quite right for this forum (it’s introductory and clear, but not too “popular” in a couple of the senses of that word)–but I’d be pleased if you’d check out the table of contents and see if it interests you in further personal perusal (but then again, maybe you could use a site like yours to ease your own reading list!); free PDF here:

    http://casten.postegoism.net

    Cheers!

    JD Casten

    • Hi JD, thanks for the comment. Good to hear you’re liking the site. Congratulations on publishing your new book! I checked it out on both Amazon.com and the pdf that you provided. It looks very intriguing, wide-ranging, and a monumental effort (I’m a philosophy major myself, and am deeply respectful of the tradition), but I must say it is somewhat beyond my range for this site. Just a tip though, if I were to consider buying your book on Amazon, I would certainly want to take a look at a sample, and for it to be available as an ebook. I’m not sure why you’re publisher isn’t doing this, considering that you do have your book available as a pdf. Just a thought.

      Cheers,
      Aaron

    • Thanks Parviz, I’m happy you’re enjoying the site. By the way, there’s just one author here. It’s a one man show.

      Cheers,
      Aaron

  15. Aaron,
    This is an absolutely fabulous service you’re providing. Thank you very much! I don’t know how in the world you do it. Is it your “day” job? I have a question that may be obvious to everyone but me, but you frequently put a reference notation in-line of “(Loc. ###). To what does that refer?

    Thank you again,
    -Bradley

    • Hi Bradley. Thanks for the comment, I’m glad you’re liking the site. It’s certainly a full time job (though I do have another job that pays the bills). I intend to start trying to make some money at this in the very new future, and it will hopefully become my only job in due time (this is the dream anyway). As for the loc. notation, it stands for ‘location’–this is how ebooks are paginated (I do all of my reading on an ereader).

      Cheers,
      Aaron

  16. Hi Aaron,

    I really enjoy this site and appreciate your candid and thorough summaries very much. They are so insightful for a person with my tastes.

    It would be great if you could write a summary on “Records of the Future – Classical Entropy, Memory, and the ‘Arrow of Time’ (Quantum Physics free of Folklore #1)”.
    I have checked with the Publisher/Author and he will be more than glad to send you the book if you provide an e-mail address. Thanks.

    Best regards,

    Liana Amidžić

    • Hi Liana, thanks for the note. I’m glad you’re liking the site. I thank you for your suggestion: I checked it out on Amazon.com and it looks interesting, but I’m afraid it’s just a bit beyond the scope of what is fitting for the site. I hope this doesn’t turn you off the site in the future.

      Cheers,
      Aaron

  17. Hi Aaron,

    Thanks for the note and thank you a lot for providing this service and for your responsible approach to it. It is true that “Records of the Future – Classical Entropy, Memory, and the ‘Arrow of Time’ (Quantum Physics free of Folklore #1)” is a book for thinking laypersons eager to acquire a bit of true understanding of what is going on in the field of physics and willing to put in some effort.

    As I am a high-school language teacher and exactly such a person, this is undoubtedly the site where I hope to see, at least once in a while, a book that goes a step forward and above average popular science books.

    I highly appreciate your summaries. They give me a valuable insight in new non-fiction books and I will certainly stay subscribed to your site in the future.

    Best regards,

    Liana

  18. I think your site is wonderful, the concept is genius, and the materials you share are invaluable. I am a skilled writer and I would be honored to write for you, if you ever decide to expand what you do here. Several of the books you choose to review are ones that I scrambled to get ahold of and read as soon as I heard wind of them – most recently Ms. Konnikova’s gem.

    • Thanks Peter, I’m happy you like the site. As far as expanding goes, I have considered it, but this would still be very far in the future. Stay tuned, though, you never know.

      Cheers,
      Aaron

  19. Hi, Aaron,
    I’ve just discovered your blog through the “Brain and Mind” group over at GoodReads — thank you for what you do here. I can get stuck reading in “just” my area, so I know I’ll be a frequent visitor.
    I also humbly request that you consider “Rewire Your Brain For Love: Creating Vibrant Relationships Using the Science of Mindfulness”, which is officially being released in paperback on February 4 (though Amazon started shipping it about a week ago). And yes, I am the author. :)
    Media attention for the book – as well as pre-orders – have been rapidly increasing as the paperback release has gotten closer, and so I hope it will meet your criteria for consideration. I can send it to you in any format.
    Either way, thanks very much for your work!
    Marsha

    • Hi Marsha. Thanks for your comment. Congratulations on your book release! I’ve checked out your book on Amazon.com and it’s certainly one that I would consider covering. My only issue with covering it now is that I’m quite committed to taking on only books that have been released in the prior 2 weeks (or so). I understand that you’re just now releasing the paperback version of the book, but I really need to get to a book when it’s first being released in hardcover. Sorry about that. Anyway, good luck with the paperback release; I hope it sells like hotcakes!!

      Cheers,
      Aaron

  20. Hi Aaron,

    Thank you for the excellent summary of Antifragile. I think Taleb’s aversion to summary is mostly due to his disgust for the book critics who don’t actually read the book. I’m sure he would approve of his readers using a faithful summary to review his main tenets.

    You clearly love nonfiction. Judging by your summaries and some of the books in your cover photo (e.g. Deep Simplicity), I think we would have similar taste. I’m curious: What are you favourite books?

    -Thomas

    • Hey Thomas. Thanks for your note. I’m glad you liked the summary. I do indeed love non-fiction. As for my favorite books, my all-time favorite is probably still Plato’s ‘Republic,’ but there are many runners-up. Two by Steven Pinker immediately come to mind: ‘The Blank Slate’ and ‘The Better Angels of our Nature.’ ‘The Moral Animal’ by Robert Wright would make the list. I also really enjoyed Dawkins’ ‘The Selfish Gene’ (a classic). One that comes to mind because I read it recently is ‘Fermat’s Enigma’ by Simon Singh (a great telling of the cracking of the greatest math mystery of all time). What’s in your top 5?

      Cheers,
      Aaron

      • Aaron, that is an interesting group of books. The only one that I’ve read is The Selfish Gene. I’m happily adding the rest to my list, especially Fermat’s Enigma.

        My top 5
        - Poor Charlie’s Almanack + Seeking Wisdom by Peter Bevelin [lots of overlap]
        - The Black Swan + Antifragile by Nassim Taleb
        - Influence by Robert Cialdini
        - The Red Queen by Matt Ridley [my equivalent of selfish gene]

        Those are at the top, not sure about a fifth..
        probably something from investing or sports statistics? Maybe Tomorrow’s Gold by Marc Faber, The essays of Warren Buffet, or Basketball on Paper by Dean Oliver.

        I look forward to all your future reviews.

        -Thomas
        (also from Toronto)

      • I like your list too Thomas. The only one I’ve read is Antifragile by Taleb (I covered it for the site). Ridley’s Red Queen has been on my list for a while. Sometimes I consider covering one classic per year, and Ridley’s book would be high on my list. Anyway, I hope you continue to find books that are of interest to you on the site. Thanks again.

        Cheers,
        Aaron

  21. Just discovered this site and it’s amazing! I can’t wait to get home and read it all! I will definitely consider supporting it :) Greetings from Montreal

    • Thanks Nader, I’m glad you like the site. Good to hear Montreal is in the house! I used to live there myself (right at St. Urbain and St. Joseph–I still miss St. Viateur Bagels : ) Many happy returns…

      Cheers,
      Aaron

  22. Great work! Have you considered linking to other sources for books besides Amazon? I know our local independent bookstore, which I like to support, is now selling Kobo e-books.

    • Thanks Tom, I’m glad you like the site. I have considered linking up to other book purveyors, but I’m a bit worried about over-complicating things. I shall continue to mull it over though.

      Cheers,
      Aaron

  23. Hi Aaron,

    I discovered your web site today via an Amazon review for Peter Schiff’s Real Crash. Thank you for making all this information available to us curious minds. I look forward to listening to your podcasts, as well. I wish I knew more people like you with whom to discuss good books and fascinating topics. This is an original idea and I hope it takes off!

    • Thanks Charisse, I’m glad you like the site. As for discussing the topics, please feel free to write in about any of the ideas that come up. I respond to pretty well anything (though sometimes it does take a few days). Many happy returns!!

      Cheers,
      Aaron

    • Hiya. I’m glad to hear you like the site, and thanks so much for sharing it!! Here’s hoping you have many happy returns.

      Cheers,
      Aaron

    • Hiya. Nice suggestion. I must admit that this book has been on my radar lately. I’m considering it for my next article. Still, I can’t make any promises. Business books aren’t my forte, but I’ll see what I can do.

      Cheers,
      Aaron

    • Mainly I’m looking for what I call ‘ideas’ books: Books that make some attempt to make sense of our world and ourselves. The wider the scope the better. I prefer books that are argument-based and feature concrete evidence, as opposed to sheer speculation. I only cover new books, so books that have been released in the previous two weeks (with the occasional exception). The popularity of a book is a consideration of mine, but does not drive my decision-making. Hope that helps.

      Cheers,
      Aaron

  24. Hi Aaron,
    Thank you for your great work.

    I was wondering if you would consider reviewing one of the two new books that take a skeptical approach of neuroscience: ‘Brainwashed: The Seductive Appeal of Mindless Neuroscience’ (June 4, 2013) and ‘A Skeptic’s Guide to The Mind: What Neuroscience Can and Cannot Tell Us About Ourselves’ (May(?) 2013).

    Thank you!

    • Hello. I’m glad you’re enjoying the site. Also, thanks for your suggestion. The book called ‘Brainwashed: The Seductive Appeal of Mindless Neuroscience’ has in fact been on my radar, and I included it in my ‘Also New and of Interest This Week’ feature from a couple of weeks ago. However, I ultimately decided to go with ‘The Great Degeneration: How Institutions Decay and Economies Die’ instead. Having said that, I do think it is an important topic, and I will certainly be looking out for books that cover it going forward.

      Cheers,
      Aaron

  25. Dear Aaron,

    I would be honored if you would review my book, “Hidden in Plain Sight: The Other People in Norman Rockwell’s America”, a cultural commentary that is scheduled to launch October 8, 2013.
    Aaron, Norman Rockwell’s America was not all white. As early as 1936, Rockwell was portraying people of color with a dignity often denied them at the time. But until “Hidden in Plain Sight: The Other People in Norman Rockwell’s America”, these portrayals have been, as Rockwell biographer Laura Claridge puts it, “bizarrely neglected”. Whether you love Norman Rockwell or hate him, this book will change forever your view of Norman Rockwell ….and of Norman Rockwell’s America

    Complete descriptions of the “Hidden in Plain Sight: The Other People in Norman Rockwell’s America”, as well as advanced reviews of the book, can be found on both Amazon and Goodreads. Thanks in advance for your consideration.

    Cordially,
    Jane Allen Petrick

    • Hi Jane. Thanks for your suggestion. I checked out your book at Amazon.com and it looks interesting. However, I’m afraid it’s a bit outside the range of this website. I wish you great luck with your book launch, and I hope it sells like hotcakes!!

      Sincerely,
      Aaron

  26. Hi Aaron,

    From Animals into Gods: A Brief of Mankind by Yuval Noah Harari seems to be right up your alley. Coursera even has an class for it: https://www.coursera.org/course/humankind

    Some of the question it discusses:
    * How did science and capitalism become the dominant creeds of the modern era?
    * Does history have a direction?
    * Did people become happier as history unfolded?
    * And what are the chances that Homo sapiens will still be around in a hundred years?

    Best,
    Kevin

    • Hi Kevin. Thanks for the suggestion, it sounds interesting. Unfortunately, this book is just a little bit too old for the site, as I try to stick to books that are less than 2 weeks old.

      Cheers,
      Aaron

  27. Hi Aron! I would really appreciate if you write your summary on very famous book on a quite new concept that is “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die” – Eric Siegel;

    Thanks
    Jahanzeb Kamal :)

    • Hi Jahanzeb. Thanks for the suggestion. This book was actually on my radar when it first came out, but it came out right when Big Data: A Revolution That Will Transform How We Live, Work, and Think came out, and I decided to go with the latter instead (and now it’s just a bit too late). Stay tuned, though, big data and predictive analytics are topics that I am very interested in, and am sure to cover again in the future.

      Cheers,
      Aaron

  28. How about reviewing the book ‘Aid on the Edge of Chaos: Rethinking International Cooperation in a Complex World’ by Ben Ramalingam that came out in October 2013?

    • Hey Andrew. Thanks for the suggestion. I checked out the book at goodreads, and apparently it doesn’t come out until the end of January, so I’ll check it out then.

      Cheers,
      Aaron

    • Hi Douglas, thanks for getting in touch. I’m glad you liked the summary of ‘The Violinist’s Thumb.’ I really enjoy Sam Kean’s work and very strongly considered covering his new book (‘The Tale of the Dueling Neurosurgeons’). From the free excerpt on Amazon, the book looks very interesting; however, I decided to go with ‘Think Like a Freak’ instead. Having said that, I’m really interested in the topic of neuroscience, and am always on the lookout for new books on the subject, so stay tuned.

      Cheers,
      Aaron

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