New Podcast: A Discussion of ‘Contagious: Why Things Catch On’ by Jonah Berger

On this episode Cristina and I discuss the new book by Jonah Berger called Contagious: Why Things Catch On Topic of discussion: An introduction to the STEPPS of contagiousness: social currency; triggers; emotion; public; practical value; and stories. To listen … Continue reading

#32. A Summary of ‘Contagious: Why Things Catch On’ by Jonah Berger

Table of Contents: i. Introduction/Synopsis 1. An Introduction to Contagiousness a. If You Want Your Message to Spread, You Need to Get People Talking, and Imitating b. The STEPPS 2. Social Currency a. On the Importance of Appearances b. The … Continue reading