On this episode Cristina and I discuss the new book by Jonah Berger called Contagious: Why Things Catch On
Topic of discussion: An introduction to the STEPPS of contagiousness: social currency; triggers; emotion; public; practical value; and stories.
To listen to the podcast click on the link below and press ‘play’:
*The podcast is also available for download at iTunes and at thebookreporter.podbean.com
On this episode, Cristina and I discuss the new book by Chip Walter called Last Ape Standing: The Seven-Million-Year Story of How and Why We Survived.
Topic of discussion: The conflict between bipedal walking and big brains in the evolution of our species, and how this conflict was resolved.
To listen to the podcast click on the link below and press ‘play’.
*The podcast is also available for download at iTunes and at thebookreporter.podbean.com
