#33. A Summary of ‘Salt Sugar Fat: How the Food Giants Hooked Us’ by Michael Moss

Table of Contents: i. Introduction/Synopsis 1. The Rise of the Processed Food Industry a. Working Moms and Television b. Convenience Food c. The Resistance to Convenience Foods: Tradition, Home Economics Classes and Extension Agents d. The Counter-Resistance to Convenience Foods: … Continue reading

#32. A Summary of ‘Contagious: Why Things Catch On’ by Jonah Berger

Table of Contents: i. Introduction/Synopsis 1. An Introduction to Contagiousness a. If You Want Your Message to Spread, You Need to Get People Talking, and Imitating b. The STEPPS 2. Social Currency a. On the Importance of Appearances b. The … Continue reading